When talking about government monitoring user data on the Internet, we often find an important question: Why does the cloud services do not encrypt our data? Well, practically these companies encrypt your data, but they have the key so that they can decrypt it any time they like, so why not make use of end-to-end encryption. Let’s ask the real question, why don’t web services encrypt and decrypt our data locally, so they are stored in an encrypted form that no one can interfere with? We do not deny that some services do this, such as the LastPass password-encryption service. How will end-to-end encryption be different?To illustrate, your data may be encrypted, for example, Dropbox. When you connect to Dropbox, Dropbox transmits all data over an encrypted connection so no one can snoop on it during the transfer, and Dropbox also promises to store your files on their servers in an encrypted form. However, encryption is a lock, so what is locked won’t be important if you don’t have the key to open it. Dropbox has an encryption key to view all your files on their servers, so while it’s encrypted, Dropbox has full access to them and they can collaborate with the government or an employee can browse the files. The idea of end-to-end encryption – you can also refer to it as “local encryption and decryption” – is different. With end-to-end encryption, data is decrypted only at the endpoints. In other words, email sent will be encrypted with end-to-end encryption at the source, and cannot be read to providers such as Gmail during the transition, then decrypted at the endpoint. It is critical that the end-user email is decrypted on his computer and will remain in the encrypted and unreadable form to an email service such as Gmail, which will not have the keys available to decrypt it. That’s much more difficult. Upload and decrypt locallyThe LastPass application uses local encryption and decryption via your web browser. It downloads an encrypted point containing your passwords, decrypts your password, and allows you to access your other passwords. Note that LastPass must download an entire store of passwords and other data to decrypt it. In the case of LastPass, this works well and in the end, it’s a fairly small file. However, this will not be easy to do with other web services. For example, if Gmail works similarly, Gmail will have to download a file representing the entire 5 GB email inbox to your computer. LocalStorage specification may use HTML5 encryption for this purpose if local storage can store more data. You will then have to decrypt this file locally to provide access to your incoming email, which will take some time. Gmail can do this differently, with a separate file representing each new encrypted email. But there’s a lot of complexity involved in designing an email client this way. This can be quite impossible today as local storage is often limited to 5 MB or less per website in common browsers. The specification suggests that users should be able to increase this limit if they wish, but few browsers implement this. No secure web applicationsCloud storage services like SpiderOak and Tresorit are different from Dropbox as they provide full local encryption and decryption. Just install the SpiderOak or Tresorit PC software and it will encrypt your files before downloading them, so the service itself never knows what to store. However, these services are different from Dropbox in other ways as well, they do not encourage the use of a web interface for easy access. Dropbox provides a web application that gives you access to your files because it understands what these files are. While SpiderOak and tresorit don’t understand what you store, so it’s easier for them to only allow you to download all the encrypted dots using a program on your computer and let your computer program do the hard work. These services should allow you to decrypt and understand encrypted file names, download the encrypted file to your browser, possibly via LocalStorage, use the decryption algorithm to decrypt it locally, and then prompt you to save it to your computer. But due to local storage restrictions, this will be impossible in practice.
No spam filtering, search and other smart featuresServices like Gmail are a user’s favorite because they provide additional services rather than just a box that keeps all your email. For example, Gmail checks your incoming email and runs a spam filter against it to determine if it is junk and indexes your email so you can quickly search through it. Gmail partially searches the contents of an email to determine if it is important and allows you to set up filters that automatically perform actions based on your email content. All of these features depend on being able to understand your email. If they don’t have access, they won’t be able to filter spam, enable email filtering based on their content, or allow you to search your inbox. Many of the most important features depend on the service having access to your files. No password recoveryMost online services provide password recovery services. However, for truly secure local encryption, there cannot be a password recovery mechanism when applying end-to-end encryption where you will have an encryption key that decrypts files. If you lose access to this key, you won’t be able to decrypt your files. It will be impossible to provide a password reset mechanism unless the service is aware of the data contents. Services can do this now because your password is just a way to authenticate with your account. It’s not a mandatory code that makes your data accessible. Even if the services can easily switch to end-to-end encryption, this would give them a pause, as many users forget their encryption keys, lose their data, complain, and then move to an unencrypted service provider. Your data is being sold by web services?We won’t pretend otherwise as many companies that offer you online services also want to analyze your data and use it to make money. Google scans your email messages and uses the information they have about you, to deliver targeted ads, but at least those do not sell personal information to other companies. Unlike Facebook, which sells your personal information directly to other companies as it has appeared in its numerous scandals. Those different companies need access to your data so they can do so, so they are motivated not to provide end-to-end encryption. For all those reasons and more we find the end-to-end encryption feature unsuitable for the vast majority of cloud services. With the possibility that much of your data can be read in theory by other people. There may be easier ways to implement some encryption features, for example, by allowing users to send encrypted email through Gmail, but don’t expect all services to be encrypted from end to end any time soon. The post Why don’t most web services use end-to-end encryption? appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/why-dont-most-web-services-use-end-to-end-encryption/
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Social media has become heavily dependent on visual content, and social networking sites often update optimal image size values to enhance a rich visual experience. In general, many studies prove that visual content is more attractive than text. This means that whether it’s on your website or social media platforms, images that represent your brand have a much greater impact on your followers than anything else. As social media platforms add new features and constantly evolve existing ones, it is difficult for content makers and marketers to track the most appropriate image sizes for profiles, cover images, and backgrounds. In this article, you will learn about the best image sizes used on various social media platforms. Facebook is the largest social network in the world and choosing a bad image can result in a failure to attract this huge base of users. The profile photo must be at least 180×180 pixels. The image will be cropped as a square. When you post an update or comment on someone else’s page, your profile photo will appear as 90×90 pixels. While the cover image should be 851 x 310 pixels, small images will be extended to fit the cover size. Upload a JPG image of less than 100K for faster loading. Use PNG images for text and graphics. The cover images of all pages on Facebook are not equal. If you are creating a page, group, or event, the dimensions and size of the image are different from the size of your profile picture or cover photo, here are the ideal measurements for other covers.
The ideal image size of a post would be 1200 x 630 pixels. With 313 million active users per month, Twitter is one of the social networks your customers use most often to discuss your brand. Twitter recently made some major changes to its overall design. Your Twitter profile photo is the main image that you or your brand represents. They will be displayed in several places for several people so make sure the image is of the highest quality. A 400 x 400-pixel size and a maximum size of 2 MB is recommended and can be in JPG, GIF or PNG format. The vertical image stretches at the top of your Twitter profile page and is slightly larger than the profile picture. It is recommended to save them as accurately as possible because there are more space and the first thing visitors see. 1500 x 500 pixels maximum of 5 MB in JPG, GIF, or PNG are recommended. Twitter users can attach a photo to their tweets. It cropped your image into a smaller version and displays the portion of the image you want your followers to see. The minimum image size should be 440 x 220 pixels (2: 1 aspect ratio). Instagram is one of the most popular social networks with over 600 million users. It depends entirely on visual images so it is important to follow these guidelines for the size of the images to upload. Starting with your profile picture so users can easily find your account during their search, it should be 110 x 110 square pixels while maintaining a 1: 1 aspect ratio. When someone browses your page, they will see their content arranged in rows of thumbnails. Thumbnails will appear on the page as 161 x 161 pixels, and be square with a 1: 1 aspect ratio maintained. Instagram focuses on the photos and videos you provide to your followers. When you take a picture from the original app, it will be 1080 x 1080 pixels. If you want to download it from any other device, the resolution will be much lower. Stories and videos are available, although this feature is limited in duration and is recommended for resolution. It’s possible to upload your own 1080 x 1920 pixel story with a 16: 9 aspect ratio and a maximum of 4 GB. Linkedin started using a new profile layout, the profile picture of your profile should be very clear. It represents you and represents your personality. The new version of LinkedIn has provided that the profile background feature of your profile is the appropriate size for that space is 1584 x 396 pixels. If you do this correctly, your profile will look great. The company logo, that you upload on LinkedIn, will appear next to your brand name directly on your homepage and this image will also appear in the Companies section you may want to follow. The more professional your logo is, the more likely you are to get more followers, so the recommended logo size is 300×300 pixels. If you want to share an image via LinkedIn, either with a link, a post, or an article, you will have a little more space. The recommended size for images or links is 1104 x 736 pixels. When setting up a Pinterest account you have the option to do this using Facebook, Twitter or even from your email. If you choose Facebook or Twitter, Pinterest will drag the preset profile picture there. If you use e-mail or prefer to use a different image, you can do that too, just upload a square image and Pinterest will resize it to fit. It will appear 165 x 165 pixels on your homepage. When adding a post or photo to your page, it’s important to remember that Pinterest sets a limit to the width of the image, not the length. Therefore, you should make sure that the image is about 236 pixels wide and you can change the height. YouTubeYouTube has more than a billion users each month, available on hundreds of millions of devices. Over a million brands have already realized that YouTube is a great opportunity to reach their fan base. YouTube also allows you to set different limits for profile images, but the dimensions remain the same. The recommended profile image size is 800 x 800 pixels. When users click on your videos on your YouTube channel, some attractive images may entice them to stay on your page longer and watch more of your videos. The recommended image size is 2560 × 1440 pixels. There are lots of different platforms and devices that users can play YouTube on, so it’s important that your brand image is good for your followers and choose the best image sizes.
Uploading your content to YouTube is one of the most important things that prove you are on the site, so you should keep videos with a 16: 9 aspect ratio. To reach Full HD resolution, your dimensions should be at least 1280 x 720 pixels. To achieve decent visual content for your social media accounts, use the best image sizes appropriate for each of the previous platforms. Which social media has the best design in terms of displaying images? Tell us what you think of the comments. Image source: Social Media Video Specs The post Best photo sizes for Facebook, Twitter, Instagram and other social media appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/best-photo-sizes-for-facebook-twitter-instagram-and-other-social-media/ What is sponsored content? Things you need to know about promotional content creation strategy!10/29/2019 If you’re a content marketer, you can’t ignore sponsored content, because everything has a place on social media platforms now. So getting a new set of target audiences is not difficult, but drawing their attention is the most difficult challenge. However, sponsored content can take care of both things, make the content visible to a wider audience, and get a great response from the target audience. So, let’s move on to all the things you should know about creating promotional content. What is sponsored content?Creating promotional content is very similar to local ads, easily blending with the rest of the website or platform content, and blending so well that it doesn’t look like a marketing effort at all. Publishers invest a lot of resources in promotional content such as articles, videos, social media posts, or even entire microsites. Sponsored content is provided as a natural part of the site content and is not usually an obvious advertisement, but rather gives a positive image of the sponsoring brand to the audience. An ideal example of creating promotional content is that an Instagram content designer posts an image of the brand product with the disclosure that the partnership is a “paid partnership” between the brand and the owner of the Instagram account. What do you do before you create promotional content?Here are a few things you should know if you want to use sponsored content to spread your brand. 1. Analyze the needs of your target audienceBefore you sign up for a publication, website, or influencer in your content campaign, understand your target audience. A study found that 84% of people are fully open to high-quality, value-added advertising efforts from other brands. For example, Buzzfeed followers are already looking for good quality flyers that meet website standards. 2. Group it well so it doesn’t look like an adIf your content gives the impression of an ad that promotes a product or service, people usually reject it. Content should be able to educate or entertain the reader in a way that adds value to the viewer’s experience. 3. Rely on consumer insights, not guessworkBefore you push for content promotion, make sure you don’t rely on guesswork to make the right decision about what type of content your audience is looking for because it often fails. On the other hand, analytics and research can help you as you discuss concept ideas. It’s important to see what your audience is looking for, by searching for what people are most searching for in your content category. You can find creative ways to answer their questions and make their lives easier. 4. Merge a storyStories have a greater impact on people, telling a good story through your sponsored content will ensure your content is shared, and people will look for more content from your brand. Chances are, they will remember you for that story that made their day better! Now, let’s learn more about creating sponsored content on some popular social platforms: Create promotional content on FacebookPromotional posts or promotional content are paid for on Facebook. These posts will appear in your news feed just like any other content but will have higher visibility and higher range. It’s relatively easy to create promotional content on Facebook, just access Ad Manager to post your promoted content. Facebook pushes itself to do this for you to sponsor your posts to improve their access and sharing. You will need to develop a strategy to match your published campaign goals. If your goal is to promote participation or posting of a particular piece of content, Facebook-sponsored content is the way to do it. But make sure to identify the aspects of your target audience where you’ll be asked for details as you create your campaign. Create advertising content on InstagramInstagram is the second most popular social media platform after Facebook. So it is interesting to note that 75% of users take some action when they see sponsored content and 60% use the platform to explore new products. This in itself is a reason enough to consider creating Instagram advertising. Brands will work well with famous influencers for a small campaign or single publication, but in return, they will charge a large amount. However, the new trend could be passed on to micro-influencers, with thousands of followers, rather than those with millions of followers. Create promotional content on YouTubeSponsored video on YouTube happens when a brand approaches a YouTube content creator, with a good subscriber base, to support their products by incorporating them into their videos. If you’re a creator and want to incorporate paid product themes and approvals into your videos, you’ll need to tell YouTube by checking the box labeled “Video contains paid promotion” in the advanced settings. Creators must also delve deeper into legal obligations related to paid promotions disclosures. The post What is sponsored content? Things you need to know about promotional content creation strategy! appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/what-is-sponsored-content-things-you-need-to-know-about-promotional-content-creation-strategy/ If you are a webmaster, it is very important that you know your visitors, what they are doing and how they spend their time, which is why you will need special tools to do this. Let’s find out why visitors are important and what tools help you on your site. Benefits of tracking website visitorsVisitor tracking lets you know what people are doing on your site in real-time, and its benefits vary depending on the tool you use.
The most famous tools to track your visitorsGoogle AnalyticsGoogle Analytics is the most popular site visitor tracking tool. It has many different features. If you use Real-Time, you’ll be able to use Event Tracking to monitor your phone’s app location usage, see the performance of any promotions you run, and monitor your goals is in line with location changes. Google Analytics is free and to get the settings, you need to add tracking code to your site. You can manually place the code after the <head> tag on each page you want to track, and sites like WordPress provide plugins that will automatically add the code. Live Traffic FeedYou may not need the complexity of Google Analytics if your site doesn’t have a lot of traffic, and for a clearer way to check the number of visitors on your site in real-time, you can use the free Live Traffic Feed tool, which provides live information about people who visit your site. This information includes the location of the visitor and the page they viewed. To use Live Traffic Feed you can either get HTML code and paste it into your site manually or download WordPress plugin, and there are many customization options like color, time zone, counters, size and more. For the tool to work properly, you must make sure that it is at the top 30% of your site’s page, and if it is less than 30%, the tool will update in real-time for only three minutes, and you’ll need to refresh the page to reactivate it. Note: Anyone visiting your site will be able to watch the live stream. So do not use this tool if you are seeking privacy. HitstepsHitsteps specializes in real-time visitor location tracking, and from the main dashboard, you can find out which country the visitor is in, how they found you, what page they are looking for, their browser, their operating system, and more. If a visitor fills out a form on your site, such as a newsletter signup, comment, or contact form, Hitsteps can automatically link the visitor’s identity to the details of the form they have filled out, allowing you to build a more complete picture of your visitors. Other Hitsteps features include keyword analytics, cross-device tracking, website maps, page speed analysis, and real-time ad blocker detection. Whos.Amung.UsWhos.Amung.Us is one of the best free visitor tracking tools that support many ways to display lots of pages and unlimited visitors and websites. You can add a live map to your site and choose from a range of visitor counter tools, and install the tool on Your site, you need to copy and paste the HTML code from the Whos.Amung.Us site, and you need to include it in every site you want to track, it is not enough to run it only on your home page, and the tool is supported by ads. SupercountersSupercounters is another site that offers a variety of visitor tracking tools that you can add to your site. The tools are divided into several categories:
None of these widgets will provide high-quality analytics, but it’s a good way to tell your visitors if you’re not interested in refining and checking every aspect of your page. ClickyYou can use it to view visitor locations on a map, see other data such as operating system, browser, ISP, language, and even visitor resolution. Clicky is free to use for sites with a maximum of 3,000 daily page views. Web-StatThis tool can record all visitors to your website, not just those who have JavaScript enabled. In addition to real-time statistics, Web-Stat can display visitor details, accurately measure how long the visitor visits, as well as, see the visitor click and conversion paths. Web-Stat will attract you if you are a proponent of privacy, unlike services like Google Analytics that share your data with third parties and use it in advertising, where Web-Stat does not sell or publish any of your data. The post 7 free tools that allow you to track and monitor visitors on your website appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/7-free-tools-that-allow-you-to-track-and-monitor-visitors-on-your-website/ Chatbots have specific tasks and most of them work on some of the tasks requested by the user and for which they were developed. For example, there is a chatbot developed to perform simple tasks such as knowing the weather or the outcome of your favorite team or ask them to view a video from YouTube or search for specific emoji. This is done through text chat like you are talking to someone else and in a language closer to humans. There are also bots designed for complex tasks such as ordering a taxi, sending money, booking flight tickets, send a bouquet to someone.
Chatbots have evolved quite a bit in the last few years due to the great development in AI research and machine learning. The bots nowadays are more closely related to human language due to the development of natural language processing techniques and are better able to understand what human beings write or ask for. A Facebook Messenger chatbot is a mini-application designed for conversations with humans to work inside the Facebook Messenger application. How to create a Facebook Messenger chatbot?We will be using the ChatFuel platform for this tutorial. ChatFuel is a platform that enables you to create a chatbot that runs on Facebook Messenger without any coding skills. 1. Create an account on ChatFuelGo to ChatFuel.com and register a new account using your Facebook account, once the account is completed you will be redirected to the control panel where you can move to the next step.
2. Create your first applicationAfter you have registered a new account, you will be transferred to the control panel that enables you to create your first application, choose the name of the application and the appropriate template from several available templates. 3. Learn the basics of the user interface in MessengerBefore you start creating a chatbot, you should familiarize yourself with some of the basic components of Facebook Messenger or the user interface that will enable you to learn about the infrastructure of Facebook Messenger. Normal or simplified messages – Messages that we use while messaging with friends are simple messages written directly without additions, pictures or emoji. Cards or Bot Cards / Box – It allows you to send messages with the Insert Images, Emoji and Text feature. Animated Banners Card Slider – It is a card that enables you to make Slide Show inside the application where you can create cards that move horizontally and you can put out texts and is useful in the case of the presentation of products and is an innovative means of shopping 4. Create a welcome messageBy default, ChatFuel generates a welcome message that is sent to users each time a user starts a new chat. You can change the default welcome message by choosing from several available options. You can also add multiple links through the welcome message by clicking on the URL box which also lets you add other buttons that perform different functions. 5. Add new blocksYou can add new blocks to your application by selecting add block from the sidebar. Once you click on this option you will find an empty box on the right side where you can add text, images and software extensions available in the options gallery below the box. 6. Deploy the applicationAfter you have developed your application you can then deploy the application, you will find two options after the completion. The first option allows you to try your application and troubleshooting before publishing and the second option is the deployment option where you will publish the application on Facebook and you can try it through Facebook Messenger. That’s all. You have successfully created your very own Facebook Messenger chatbot. You can consider this as a quick guide to get started with creating a simple chatbot for your Facebook page. For a more advanced bot, you will need coding skills. The post What is a Facebook Messenger chatbot and how you can create one for yourself? appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/what-is-a-facebook-messenger-chatbot-and-how-you-can-create-one-for-yourself/ LEARN HOW TO USE THIS GUIDE The Insanely Powerful 2019 How to get a perfectly optimized site with the 2019 SEO checklist. This SEO checklist is best thought of as “incrementally beneficial”. The big mistake people tend to make is they stress out about not getting every single thing on this list. That’s not the right way to think about it. Try to get as many as you can – but the vast majority of people won’t be able to get everything. Prerequisites Before You StartSETUP GOOGLE TAG MANAGER Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site. Resources: How to Install Google Tag Manager on a WordPress Site
SETUP GOOGLE ANALYTICS Google Analytics is a must-have. For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics. Resources: How to Add the Google Analytics to Your WordPress Site
SET UP GOOGLE SEARCH CONSOLE Search Console is a free tool provided by Google to webmasters. This is how you communicate directly with Google, and get data and feedback on how your site is performing. Resources: Use Search Analytics in Google Sheets for Better SEO Insights
USING WORDPRESS? INSTALL YOAST SEO Yoast SEO is a WordPress plugin that makes it incredibly easy for you to create SEO-friendly content. It takes care of things like canonical tags, noindex tags, and sitemaps for you. Resources: How to Install and Setup WordPress SEO Plugin by Yoast
On-Page SEO ChecklistPERFORM KEYWORD RESEARCH Understanding the terms that people use when they search, and the intent behind them is crucial to your SEO strategy. Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first. Resources: Adwords Keyword Planner KWFinder (Affiliate Link) KeywordTool.io
ADD YOUR KEYWORD TO YOUR TITLE TAG AND MAKE IT COMPELLING Even though including keywords in the title tag is still important, it is not enough to get you to rank high. Search engines now weigh in the clickthrough rate on the results as well when determining rankings, so an attractive and compelling title will help you get more people to click on your page. Resources: How To Optimize Your Website’s HTML Title Tag For More Traffic
TRY TO GET YOUR KEYWORD INTO YOUR PAGE URL Keywords in the URL are known to be a ranking signal. However, you should avoid stuffing your URL with keywords: research has shown that shorter URLs tend to rank higher than long ones. Side note: There are very serious consequences to changing a URL that already has authority – don’t do this if your page already has links! Resources: Best practices for structuring URLs
ADD YOUR KEYWORD TO YOUR META DESCRIPTION AND MAKE IT COMPELLING The content of the meta description is not used by search engines as a ranking signal. However, including your keyword in it and writing a compelling meta description can help with your CTR. Resources: Meta Description Tag: Optimizing Your CTR for More Clicks & More Traffic Neil Patel on Meta Descriptions
ADD YOUR KEYWORD TO YOUR H1 TAG, AND MAKE SURE TO ONLY USE ONE Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
USE YOUR KEYWORD 3 TIMES, AND MAKE SURE YOU HAVE AT LEAST 100 WORDS PER PAGE (BUT 500+ IS IDEAL) Use your keyword 3 times, and make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
USE LATENT SEMANTIC INDEXING (LSI) IN YOUR COPY Latent semantic indexing, or LSI, is a method used to determine context. Including keywords that are thematically related to your primary keyword can help the search engine understand what the content of your page is about. Resources: Latent Semantic Indexing (LSI) & Google RankBrain: The Complete Guide
USE SYNONYMS IN YOUR COPY As search engines gain a more complex understanding of human language, content creators are able to utilize more natural language and still stay relevant to the keywords they are trying to rank for. Synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged. Resources:
ADD DESCRIPTIVE ALT TAGS AND FILENAMES TO YOUR PAGES Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images. We also talk about images in email campaigns in the same way, in our email marketing training course. Resources: Image Alt Text: How to Do Image SEO for More Traffic
LINK TO OTHER PAGES WITH SEO-FRIENDLY ANCHOR TEXT In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about. Avoid using keywords in global navigation, though, as that can look like over-optimization. Stick to in-content links instead. Resources: Best practices for internal linking Anchor Text & SEO: How to Optimize Link Anchor Text for More Traffic
Off-Page SEO ChecklistUSE AHREFS TO ANALYZE YOUR LINK PROFILE Enter your domain into Ahrefs.com – what’s your domain score? How many unique root domains do you have pointing to your site? How many do your competitors have? Are the backlinks from contextually relevant sites? Are the backlinks NOT going through redirect chains? Is anchor text distribution natural? Resources:
EVALUATE YOUR COMPETITOR’S LINK PROFILES This is the easiest way to get started with link building. Tracking where they are getting their most authoritative backlinks will help you to understand their strategy, how they are anchoring the links on their pages, and provide insights as to where you can gain similar links. Resources: SEMRush (Affiliate Link) KWFinder (Affiliate Link) KeywordTool.io
Technical SEO ChecklistCHECK GOOGLE’S SEARCH CONSOLE FOR CRAWL ERRORS, DUPLICATE CONTENT ERRORS, MISSING TITLES AND MORE This is Google’s free tool for website owners to get data on the search performance of their websites. You’ll be able to use it to find technical issues with your site such as duplicate content, find data on search rankings, visibility, CTR and more. Resources:
IDENTIFY BAD REDIRECTS (302S THAT SHOULD BE 301S) A 301 redirect is a permanent redirect and passes almost all SEO value from the old page to the new one. This is a good redirect. A 302 is a temporary redirect. It’s used for site maintenance or time-specific promotions. The SEO value of the redirected page is not passed to the new destination. Replace (almost all) 302 redirects with 301 redirects. Resources: How to Create and Verify a 301 Redirect on WordPress
LOOK FOR BROKEN LINKS, ERRORS, AND CRAWL PROBLEMS The larger your site, the more important this is. Broken links, errors, and crawl errors make it harder for search engines to find your content, index it and drive traffic to it. Resources: The Most Common HTTP Response Codes
MAKE SURE YOU DON’T HAVE DUPLICATE CONTENT Duplicate content can dilute the value of your content among several URLs. Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site. Resources: Rel Canonical Tag: How to Optimize Link Rel=”Canonical” For SEO How to Create and Verify a 301 Redirect on WordPress
MAKE SURE YOUR SITE IS MOBILE FRIENDLY As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact usability, especially for local searches. Resources: Google’s mobile-friendly testing tool
CHECK YOUR SITE’S SPEED AND KEEP IT FAST! Search engines value sites that provide a good user experience and the speed of your site is a huge factor. A slow loading site will increase your bounce rate, as visitors lose patience and leave. Resources: Gift of Speed GTMetrix Pingdom
CREATE AN XML SITEMAP AND SUBMIT IT TO GOOGLE SEARCH CONSOLE An XML sitemap helps search engines understand the structure of your site and find all the pages on your site that you want to be indexed. Resources: Google XML Sitemaps WordPress Plugin The Yoast SEO plugin also comes with this functionality by default
CREATE A ROBOTS.TXT FILE AND SUBMIT IT TO GOOGLE SEARCH CONSOLE In conjunction with an XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines. Resources:
Everything Else
CLAIM YOUR BRAND NAME ON AS MANY SOCIAL NETWORKING SITES AS POSSIBLE For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company. Resources: CARE ABOUT THE US? SETUP BING WEBMASTER TOOLS This is the equivalent to Google’s Search Console for Microsoft’s search engine. Bing is the default search engine for Internet Explorer and Edge browsers. There are some reports claiming that Bing now owns 33% of the market in the US. Resources:
The post 2019 SEO CHECKLIST appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/2019-seo-checklist/ It is already known to all that WordPress is by far the biggest open source CMS platform. It is used by the majority of bloggers out there along with business owners and other people. From a single page website to a full-fledged Multisite, WordPress can do it all. If you want your website or blog visitors to keep up with your newly published content, then a push notification is the best way to let your visitors know about the same. If you do not know what a push notification is already, A push notification is a kind of a popup that the bloggers and site owners like to use to grab the attention of their website visitors to let them know about the latest content that they have just published, or a reminder reminding the visitor to complete a purchase, or similar. Push notifications can be used and are to be proven effective in many such scenarios. These pop ups are universally supported by multiple platforms such as Web Browsers, Android, and iOS as well. Moreover, you can track and check out detailed statistics regarding your visitors, even from the WordPress dashboard itself. Every passing day more and more webmasters are implementing this in their websites. In this article today, we are going to feature out 5 of the most feature-packed push notification plugins out there for WordPress. These plugins are pretty effective for different kind of businesses and their blogs. OneSignalOneSignal is by far one of the most loved WordPress plugins out there for push notifications. With the help of OneSignal, you can easily send targeted push notifications to your visitors. The installation process is also pretty easy overall. OneSignal supports cross-platform installation too. Currently, it is used by 500,000+ developers with 90,000+ WordPress plugin installs. Again, one of its features includes the auto sending of push notification once you publish a new post. OmniKickOmni Kick or earlier Growth Funnel is yet another major player in the game. Omnikick is mainly up there for their well-known growth conversation and engagement tools. And, they do feature one of the best push notification services out there in the market along with naive WordPress support. It is very much scalable and one of the best choices out there for businesses. You can easily send or target highly customized push notifications for a visitor on your website performing various tasks to trigger the popup. It is one of the best-paid choices out there. Delite StudioThe Push Notifications plugin for WordPress by Delite Studio is another good choice for your Business Website or Blog. It can be easily installed in your WordPress based website or blog. Further, you can send a push notification automatically in real time when you publish a new post. You are not required to leave your WordPress dashboard to do the work. This plugin helps a lot to keep your site visitors engaged in your content more and more. Further, it does showcase a lite version and a premium version. Push MonkeyPush Monkey is another WordPress plugin that you can use to send your website visitors a push notification. Using this plugin, you can send push notification directly to your visitor’s desktop or mobile with ease. Push Monkey helps a lot to build engagement around your community of readers and it also comes with an easy setup process with no coding knowledge required. You can integrate the plugin with Woocommerce and as the authors say there is “no monkey business” within the process PushCrewPushCrew by Wingify Software Pvt. Ltd. is a free solution to your push notification problem. To quickly get started you just need to follow the simple process. After installing the plugins you are required to paste your PushCrew ID to the plugin’s settings page ad it will automatically do the rest for you. The plugin works well on all platforms including Web and mobile. You can also get to check out a detailed statistical report in right on your PushCrew dashboard. Final WordsWe hope that this article has helped you in choosing the best Push Notification for your WordPress based website. All of the push notification plugins for WordPress that are mentioned above are tested and works well. Do let us know in the comments which one is your favourite. The post 5 Best Push Notification Plugins For WordPress Websites appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/5-best-push-notification-plugins-for-wordpress-websites/ Sometimes when you are visiting someone other than casual reasons, then it is obvious that you will be needing an appointment or booking. So do your customers too. How far you have given it a thought for using WordPress Booking Plugins for your business in 2019? Well, if not at all then it is time for doing so. Integrating WordPress Booking Plugins on your business will surely turn out a fair point for you. By using the WordPress Booking Plugins, you will be taking an extra step to stay ahead of your business competitors which will be very much profitable. You see, the way of working with old school client management systems are not going to be effective in the year of 2019. So, what should you be doing? As I see, these WordPress plugins can really help you to automate your client listing, confirm bookings via SMS, schedule a exact time for the appointments etc etc. Well, these are the things you would very much like to be automated, aren’t they? They are just a couple minutes away from you to buy them. But before buying any WordPress Booking Plugins, do read about those in below. 1.WooCommerce BookingAn evergreen fan of WooCommerce? Well then, it would not surprise you at all if you were to hear about a very handy extension of the WooCommerce plugin named WooCommerce Booking. Yes, the WooCommerce Booking is a leading WordPress Appointment booking plugin which is used by many of the leading business enterprises. This plugin works in a very simple way. You can start right away working with the plugin by integrating it with some famous online calendars like Google calendar or calendar of your own. This plugin does most of the automatically for you. For example, notifications and reminders of booking are automatically triggered to the counsellors and clients who have booked appointments. In addition to that, you have the complete control of the plugin. You can manually edit it, twist it and also integrate the booking forms on your websites. The single site extension of WooCommerce Booking comes for $249, where as you can buy the multisite license for $449 for 25 websites. If you wish, then you can test the extension for a limited time as WooCommerce provides a 30-days money back guarantee with the extension. 2. EDD BookingEDD Booking is a famous extension of the Easy Digital Download Plugin which is best known for selling digitalised goods such as eBooks, PDF files, online musics and others on WordPress websites. If you have not got a chance to use both of the plugins, then this is the time you might do. So, the whole EDD Booking works differently than the Easy Digital Download plugin itself. As you see, their single site plan comes at $40 for one year and the agency plan for $150. Pricing of the plugin is not the whole thing, but it offers a great deal to business websites which offer services in outlets as in Spas, beauty parlours, Garage, and any kind of physical goods service or counselling. It comes with a dedicated appointment tracking system which also automates things like messages from you to clients, calendar schedules, email replying etc. 3. BooklyNot quite satisfied with the paid WordPress Booking Plugins mentioned above? Here comes Bookly. Bookly is the most most modern yet free WordPress appointment plugin which you will see today on the Internet. Their basic version is quite appreciable which will fit your requirements as a booking plugin. But the free version doesn’t comes with customer support or online payments. So, if you are looking for only customer booking then Bookly’s free version is a must try one for you. The premium version will only cost you $89 as an one time payment for lifetime which gives premium support as well as with online payments system and unlimited staff registering. The plugin is a must try for those who have beginner level or intermediate level experience in handling WordPress websites. 4. Appointment Booking CalendarThe Appointment Booking Calendar functions as exactly its name say. The plugin can be used to showcase your available time schedule to your customers if they want to book any appointments or calls. The free version of the plugins allows the website owners to integrate Paypal payment option in their websites and can be upgraded with a fee of $49.99. Well, if you are not interested in the paid version itself, then the free version has quite a lot of surprises for you. It supports multiple things like Google Captcha Verification, availability confirmations, multipage availability slots with calendar. 5. BookedThe Booked plugin is one of the great plugin which you are going to see in this article. Last but not the least, this plugin is a great match for you if you are looking for options like paid bookings, registered bookings, and guest bookings to enable on your website. This plugin is only sold on CodeCanyon marketplace only for the price of $49. The user interface of this certain Booking plugin is quite dope which allows your websites visitors to see multipaged calendars along with custom time slots. Also, with those, you will get the absolute control of the plugin like enabling it on multiple pages on your website, embedding forms with shortcodes, customizing the default interface to look it more attractive. Isn’t it cool? Final WordsWell, this was our list of 5 Best WordPress Booking Plugins by which you can start booking appointments with your clients online. We hope that this article goes down to you with the exact informations you are looking for right now. If not, just let us know the requirements of yours. We are just a comment away from you to answer! The post 5 Best WordPress Booking Plugins To Leverage Your Business appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/5-best-wordpress-booking-plugins-to-leverage-your-business/ WooCommerce is the most popular free e-commerce solution that powers almost 35% of all online stores as of 2018. With over 4+ million active installs, a 4.6 user rating on WordPress and an army of happy, loyal digital store owners behind it, for anyone looking to set up a virtual shop on a WordPress-powered website, WooCommerce is the best decision they could make. So how do you integrate WooCommerce into your WordPress website? WooCommerce Installation On A WordPress Website.I will be telling you how to install WooCommerce on your WordPress site and get started with it. This post is going to be short and save a lot of time of yours. Getting Started.
And that’s it! Your WooCommerce store is now ready. You can click on the link at the bottom to return to your WordPress site and start creating your products. Adding & Managing New ProductsProduct Description The first change you’ll notice is the addition of two new tabs to your dashboard’s side menu, named WooCommerce (your general settings area) and Products (your products settings area). To start setting up your e-store, go to WordPress Admin > Products > Add Product to add your first product. Scroll down below the post editor to unravel two new widgets on the post editing screen, product data and product short description. Product DataWordPress Admin > Products > Add New In the product data screen widget, you can select whether the product is virtual (the former option removes the Shipping data tab) and if it is downloadable (digital). You can enter in the regular & sale prices (sales can be time-sensitive) in the General tab. If you’re selling digital products, then you also must upload the file to be purchased, customize the download limit, the download expiry, and the file type. Note that, the product file which you may select, may affect the custom schema markup which is induced in each WordPress websites. Next, in the Inventory tab, you can customize options to manage your inventory by entering in the quantity of the product, inventory status (in/out of stock), and if you’d like to allow backorders. Additionally, you can mark the product as individually sold, meaning only one product can be bought per order. Attributes allows you to enter in specific information of the product (e.g. reliable, never breaks down, etc.) that will be displayed under an Additional Information tab on the product page. Finally, you can enter custom purchasing notes, give the product an order in the menu, and enable/disable reviews in the Advanced tab. Product Short DescriptionWordPress Admin > Products > Add New With the product short description screen widget, you can create a short tagline for the image that will be displayed alongside the product. After customizing with all of that, add tags, place it in a product category, and include product images. Managing Products WordPress Admin > Products > [various tabs] In the other pages under WordPress Admin > Products, you can review your products, categories, tags, shipping classes, attributes, and calendar.Those pages look alike the standard WordPress Admin > Posts > Categories page, except the product view. Final NotesAnd that’s how you set up a virtual shop using WooCommerce on your WordPress website. WooCommerce truly is, beyond a shadow of a doubt, the best free e-commerce solution for opening a e-store on your WordPress site. If you have any more questions you can ask us in the comments section below.
The post Guide On How To Install WooCommerce In Your Local Business Store appeared first on MojoMedia.Pro. from https://www.mojomedia.pro/guide-on-how-to-install-woocommerce-in-your-local-business-store/ The Five Most Effective Ways to Drive Traffic To Your Website Well, from how long have you been handling or own a website? You may know that the website traffic is the essence that makes or breaks an online business. More visitors to your website means more potential customers purchasing your products. The more people you influence, the more sales you can generate. So, driving more traffic to a site is effective for most businesses, but what are the best ways to do it in 2019? We did an intense research on how could we generate more traffic for general business sites and turn them in to potential customer ones. And here are the results. See below the five of the most effective ways you can boost traffic to your website with minimal effort 1. Do Search Engine Optimization AKA SEOIn 2019 it’s no longer enough to post consistently and tick the boxes — you need to really nail your SEO aka Search Engine Optimization to pull away from the pack and need to do it consistently to stay ahead of the pack. It’s important to ensure that your site and content are as relevant as possible to consumers looking for your products or services. This means putting in extra effort to research appropriate search terms or keywords which your customers use, create valuable content and craft captivating meta descriptions. In the meantime, these will help you grow your search engine appearance rate and you will start generating traffics if everything goes well. 2. Use Social MediaIt’s no surprise that social media makes this list. It’s an effective way to get more consumers looking at what you’re doing and is also a way to stay in contact with your current fan base. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags to sort out the content they consume. From Instagram to Facebook, there is a massive surge in business promotions in either the free or paid way. You just have to figure out which one to choose.
3. Email MarketingEmail marketing is still an effective method to direct traffic to your website. However, it has evolved since the times of seldom promotional blasts sent only to current consumers. Building a sequence that nurtures new sign-ups and develops a personal relationship with them goes a long way in showing your interest in doing business. In fact, even the basic welcome email, introducing yourself to a new sign-up, is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it pays to have autoresponder in place to build a bond with your consumers. 4. Affiliation ProgramAffiliate program is still an old school method which allows you to boost traffic by using other people’s audiences. By offering publishers a commission on sales they generate, you can lure the customers into providing your website with positive reviews and word of mouth promotion. Best of all, you only pay out when a genuine sale is made, meaning there’s minimum risk involved for you. Once your affiliate program is set up, you can leave it on autopilot and let the business and traffic start flowing in. 5. Guest PostsSome people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the most effective ways of generating traffic to your website. The most important thing is to blog on sites that are relevant to your audience so that you generate traffic interested in your services. Offer a lead magnet to entice new visitors over to your website and return the favour by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either — podcasts, Instagram takeovers and YouTube guest appearances are all highly effective ways of influencing traffic in 2019 and beyond. To ConcludeSo, there you have some of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll enhance your organic search ranking and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your sign-up lists to feel welcome and influence them to revisit your website. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more traffic.
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